3 Panhandle Beaches Land in TripAdivisor’s Top 25
Online review sites are transforming the way consumers make buying decisions, with more than 93 percent of respondents reporting that online reviews shape their purchases. In fact, a survey on Inc.com reports that most consumers place as much trust in online reviews as they do in feedback from friends.
These impacts apply to travel as well, with a recent TripAdvisor survey reporting that most visitors felt more confident booking travel after reading online reviews. The survey reported that 72 percent of respondents read reviews before deciding where to eat, stay or visit. This is potentially a huge number given that the travel giant registers 490 million unique visitors. Stated simply,…
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