A behind-the-scenes look at how The Premier Property Group distinguishes itself in the market.

Consumers have more information at their fingertips than ever before. In an age where the noise flooding any marketplace can be deafening, how does a company effectively break through and make a connection with its audience?

The answer starts with the right foundation: a company’s brand. Recently, Paul Landers, creative director with The Premier Property Group (PPG), shared his insights on the importance of branding and how the executive team at PPG is strategically positioning itself for sustainable success as a luxury real estate company within the Emerald Coast’s crowded marketplace.

“Branding goes far beyond a company’s consistent use of

Successful grand opening generates excitement and interest

There is a lot of good news to share about Miller’s Landing on Lake Powell—The Premier Property Group’s (PPG’s) much-anticipated development on the up-and-coming western end of Panama City Beach. Celebrated for both an exquisite, secluded natural backdrop and its proximity to modern conveniences, Miller’s Landing recently completed Phase 2 of construction and released seven new residences into the market.

More than 60 people attended a grand opening of the new building in September, which featured food and refreshments from Back Beach Barbecue, U.S. Bank Mortgage and Provident Title, along with pontoon boat rides from MarineMax. A few lucky winners also took home prime gifts from

Destin’s exclusive Crystal Beach community will soon welcome the addition of a new standard in luxury condominium development. Following a successful pre-sales launch, the Premier Property Group (PPG) is gearing up to break ground on Phase 1 of Parkside at the Henderson, a distinctive retreat that will provide an elegant addition to the Henderson Beach Resort portfolio of accommodations.

As of early September, approximately two-thirds of the 32 residences that will encompass the first phase were already reserved. Bryan Whitehead, lead agent for the development, noted that the first units will likely go to contract at the end of September in anticipation of an October groundbreaking.

“The response to this offering has been tremendous,”

Distillery movement reaches the Emerald Coast

The craft movement has been making its way across the Florida panhandle for some time now, mostly in the form of refreshing, one-of-a-kind beer brands. Offering a wide variety of tastes and flavors, locally-owned craft breweries thrive because most often, their beer simply tastes better than mass-produced alternatives.

In tandem with this movement, craft distilleries are an emerging trend along the Emerald Coast, popping up in cities like Gulf Breeze, Santa Rosa Beach, Milton and Crestview. The five craft distilleries that call northwest Florida home strive to create unique spirits, educate consumers and promote the craft distillery concept across the area. 

The distillery process demands

Fall Inshore Preview with Slow and Low Coastal Outfitters

Captain Patrick Tarpey, owner of Slow and Low Coastal Outfitters, may be enjoying a small break as summer begins to give way to a quieter, cooler season along the Emerald Coast. But it won’t last long.

Very soon, bookings for inshore fishing charters will begin pouring in as eager anglers gear up to target giant bull redfish or monster jack crevalle—two of the company’s primary fall season targets.

A native Texan self-described as having “an absolute obsession with the water,” Tarpey draws from a wide breadth of experience fishing diverse ecosystems and learning new techniques across the globe. Today, his business is grounded in fly and light tackle sight fishing from St. Joe

An Uncommon Offer. An Exceptional Opportunity.

The first Gulf-front condominium project introduced on Scenic Highway 30A in more than a decade –Thirty-One on 30A – is entering its final sales cycle with an offer that is sure to turn heads. Developer incentives ranging from just over $100,000 to upwards of $350,000 will accompany the purchase of the last nine residences as The Premier Property Group (PPG) completes yet another celebrated development and successful real-estate venture.

“It was our aim from the beginning to bring something fresh and new to the Emerald Coast, and the response we have received since closing the first residences at Thirty-One last fall suggest that we reached our goal,” said Jason White, COO of PPG. “This

The Emerald Coast’s year-round temperate climate and long growing season offer an abundance of opportunities to get outdoors and nourish beautiful landscapes. In fact, lavish cottage gardens grace homes in many communities served by The Premier Property Group as residents find that these informal, diverse creations are a perfect fit for eclectic, laid-back coastal lifestyles.

Cottage gardens are areas of densely-planted flowering plants arranged in a relaxed, natural way, according to Master Gardener Karen Kirk-Williams. They feature a variety of ornamental and edible plants along with flowering shrubs and trees and are soaked in color and texture.

 “Cottage gardens throw out all the strict rules of landscape design,” Kirk-Williams said.

Local mixologist aims to educate, demonstrate and collaborate 

What cocktails are on the menu for your next event? Will one-of-a-kind libations inspire guest palettes? Will friends or family leave remembering the smooth, natural flavors of the wine served?

When it comes to parties and events, local mixologist Christine Tarpey says that all too often, the beverage experience takes a backseat to food—and it’s a considerable “miss” on the opportunity scale.

“The right bar scene can take even the most well-planned events from memorable to extraordinary,” Tarpey said. “Many people simply lack a few contemporary skills that can significantly amp up their beverage offerings.”

In fact, Tarpey aims to change that dynamic on the Emerald Coast

The Emerald Coast is making global waves again. National Geographic recently named South Walton to its list of Best Trips for 2019, confirming what communities served by The Premier Property Group have long known: our region offers much more than just beautiful beaches. Citing the vast and varied marine life and the local efforts to protect natural resources, the National Geographic team chose South Walton as one of only three U.S. destinations to make the list.

The magazine is not alone in its applause. In 2018, Forbes called South Walton Florida’s Best-Kept Secret. 

Comprised of 26 miles of beach, 16 communities, and four state parks, South Walton welcomes more than 4.1 million visitors annually, of which almost 40% are return guests. A

Ask any real estate group about their priorities, and customer service will inevitably land in the top three. But, in an industry that thrives on competition and sales cycles, what does that really mean?

Relationships sit at the heart of real estate operations, and savvy real estate professionals know that most deals live and die by the quality of customer interaction. That’s why our team here at The Premier Property Group (PPG) has made it our mission to create a top-down culture that reflects an uncommon approach to relationship-building.

“Our philosophy around customer service starts internally with the relationships between our agents, staff and partners,” said Jason White, chief operating officer at PPG, noting that the company’s broad