3 Panhandle Beaches Land in TripAdivisor’s Top 25

Online review sites are transforming the way consumers make buying decisions, with more than 93 percent of respondents reporting that online reviews shape their purchases. In fact, a survey on Inc.com reports that most consumers place as much trust in online reviews as they do in feedback from friends.

These impacts apply to travel as well, with a recent TripAdvisor survey reporting that most  visitors felt more confident booking travel after reading online reviews. The survey reported that 72 percent of respondents read reviews before deciding where to eat, stay or visit. This is potentially a huge number given that the travel giant registers 490 million unique visitors. Stated simply,

As we look ahead to November and reflect on the coming holiday, our team here at The Premier Property Group (PPG) recognizes that we have many reasons to be thankful. Not only are we celebrating 15 years as one of the top locally-owned, independent real estate firms in Northwest Florida, but we get to represent some of the most amazing clients and communities in the state and beyond.

Like most areas of the country, families along the Emerald Coast will gather for Thanksgiving, putting aside differences and reflecting on all that is good and brings us together as human beings. And notably, they will enjoy the holiday within some of the panhandle’s most sought-after neighborhoods–throughout South Walton, Scenic Highway 30A, Destin and Panama

Choose gratitude and simplicity…

Holidays are always a special time, and we eagerly anticipate the approaching season here at The Premier Property Group. The coming weeks are sure to usher in plenty of festivities, memorable moments with family and friends and allow us to take a detour from normal routines. In some ways, time slows down a bit as kids are home from school, adults take time off from work and extended family we haven’t seen since this time last year make appearances.

The holidays can also be a time of extreme busyness and stress. We’re surrounded by images of perfect holiday meals and beautiful family memories, and our expectations are high. Even under the best circumstances, holiday experiences can often times result in

A behind-the-scenes look at how The Premier Property Group distinguishes itself in the market.

Consumers have more information at their fingertips than ever before. In an age where the noise flooding any marketplace can be deafening, how does a company effectively break through and make a connection with its audience?

The answer starts with the right foundation: a company’s brand. Recently, Paul Landers, creative director with The Premier Property Group (PPG), shared his insights on the importance of branding and how the executive team at PPG is strategically positioning itself for sustainable success as a luxury real estate company within the Emerald Coast’s crowded marketplace.

“Branding goes far beyond a company’s consistent use of

Successful grand opening generates excitement and interest

There is a lot of good news to share about Miller’s Landing on Lake Powell—The Premier Property Group’s (PPG’s) much-anticipated development on the up-and-coming western end of Panama City Beach. Celebrated for both an exquisite, secluded natural backdrop and its proximity to modern conveniences, Miller’s Landing recently completed Phase 2 of construction and released seven new residences into the market.

More than 60 people attended a grand opening of the new building in September, which featured food and refreshments from Back Beach Barbecue, U.S. Bank Mortgage and Provident Title, along with pontoon boat rides from MarineMax. A few lucky winners also took home prime gifts from